Support for your new website doesn’t end when the site is completed.
I pride myself in the support and assistance I provide in helping clients get the best out of their website.

Some important things to think about business websites -

‘I’ve got a website, how come no one is visiting?
One word – promotion. I can do my part in ensuring that your new website is accessible by the major search engines and I try to ensure that you have provided text and keywords that are likely to be searched for, but you must do some work to promote it. Email newsletters, flyers, newspaper, radio or TV ads, word of mouth are all ways of doing this. Adding the site address on all your business cards, quotes, invoices and other printed material will also help.

Secondly, just having a site doesn’t guarantee that people will come back again. Why? People want a reason to return. Good reasons may include a good quantity of quality information, frequently updated articles, product or service specials or even a ‘blog’ that you frequently write posts into.
These days, people are familiar with personal sites like Twitter, MySpace, Facebook etc – these are in essence blogs. Why not use your new site to blog about your business to attract new and bring back existing customers? Another benefit is that your site will rank higher in search results because you are writing content that others are looking for!

‘Should I write articles and what do I write about?’
This is a common question I get asked. My suggestion is to write helpful, informative articles about your products or services. Giving away some information free won’t cost you anything, but showing a willingness to be helpful and showing a good knowledge of what you are selling indicates to prospective customers that you know what you are talking about and are a good person or company to deal with.

‘What other promotional tools can you suggest I try?’
Like any kind of advertising, sometimes it pays to ‘think outside the square’. Some of my clients have used internet-only promotions that they tell their customers about through an email newsletter using the email addresses they ask customers for. It is important to not ’spam’ your customers – I recommend to contact them once a month at maximum and remember to always include a way for them to ‘opt out’ from your newsletters. A good way to prevent the loss of customers from your mailing list is to always ensure that you give them something. Tips, ideas, humour – anything that means that when they see your newsletter in their inbox they want to open it – not put it straight in the bin!